# Plain Speak Online Services > Digital services without the jargon for Australian small businesses — website design, online stores, GoHighLevel CRM, and local SEO. Based in Scarborough, Western Australia. Servicing businesses Australia-wide. Plain Speak Online Services (PSOS) is a solo-operated digital services business founded by Danny in 2025. PSOS exists because small business owners deserve clear, honest help getting online — without confusing jargon, inflated agency fees, or lock-in contracts. Every service comes with fixed, transparent pricing published upfront, and all work is done directly by Danny (no account managers or outsourcing). Prices range from $99/month for CRM to $5,000 for full online stores. ABN: 81 130 093 057. PSOS specialises in five core services: the Business Launch Package for new businesses, custom website design, online stores (Shopify/WooCommerce), GoHighLevel CRM setup and management, and reputation and local SEO. All projects include post-launch support (90 days standard, 12 months for the Business Launch Package). Payment terms are 50% deposit upfront, 50% on completion. All ongoing services are month-to-month with no lock-in. ## Services - [Business Launch Package](https://psos.net.au/pages/services/business-launch.html): Complete package for new businesses — includes logo, 5-page website with copywriting, Google Business Profile, GoHighLevel CRM, bookings, payments, training, and 12 months support. $2,000 launch offer (normally $2,400, valid until April 30, 2026). - [Website Design](https://psos.net.au/pages/services/websites.html): Custom website design for small businesses, $800–$1,500. Includes copywriting for up to 4 pages, mobile-responsive design, SEO setup, and 90 days post-launch support. Client owns the site, no lock-in. - [Online Stores](https://psos.net.au/pages/services/online-stores.html): Shopify, WooCommerce and custom e-commerce. Starter stores from $1,200 (2–4 weeks), full stores from $2,500 (4–6 weeks). 90-day support included. - [GoHighLevel CRM](https://psos.net.au/pages/services/gohighlevel.html): Fully managed GoHighLevel setup and support — enquiries, bookings, follow-ups, and automation in one place. $99/month basic, $299/month premium. Cheaper than GoHighLevel direct because PSOS absorbs the platform cost. - [Reputation & Local SEO](https://psos.net.au/pages/services/seo-reputation.html): Google Business Profile setup from $400, local SEO foundations from $800, review management from $200/month. - [Services & Pricing Overview](https://psos.net.au/pages/services.html): Full list of all services with published pricing and what's included. ## About - [Our Story](https://psos.net.au/pages/about.html): About Danny and why Plain Speak was founded — one person, honest prices, no jargon. Founded in 2025 in Scarborough, Western Australia. - [FAQs](https://psos.net.au/pages/faq.html): 22 frequently asked questions covering getting started, pricing, payment terms, services, timelines, ownership, post-launch support, and switching providers. - [My Work](https://psos.net.au/pages/work.html): Portfolio of completed client projects with case studies. ## Case Studies - [All Naturally Good](https://psos.net.au/pages/work/all-naturally-good.html): Website refresh for Kerry's health and natural products business — kept the signature yellow branding while creating a calmer, more confident online presence. Melbourne-based client. - [Happier at Home Mobile Vets](https://psos.net.au/pages/work/happier-at-home.html): Trust-first website for a fear-free mobile veterinary service in Western Australia — designed to reassure anxious pet owners. - [Heart First Founders](https://psos.net.au/pages/work/heart-first-founders.html): Values-driven website for a purpose-led networking community for empathetic business leaders. ## Contact - Email: danny@psos.net.au - Phone: 0485 035 355 (+61 485 035 355) - Location: Scarborough, Western Australia - Service area: Australia-wide (all work done remotely) - Hours: Monday–Friday, 9am–5pm AWST - [Contact Page](https://psos.net.au/pages/contact.html): Contact form and details. - [Book a Free Chat](https://psos.net.au/pages/book.html): Free 15-minute intro call — no pitch, no pressure. Discuss your situation and get honest advice. ## Optional - [Plain Speak Tech Dictionary](https://psos.net.au/pages/resources/plain-speak-tech-dictionary.html): 18 common tech terms (domains, hosting, SSL, CRM, SEO, Google Business Profile, and more) explained in plain English for small business owners. - [Free Website Audit](https://psos.net.au/pages/resources/free-website-audit.html): Free plain-English audit of your current website plus a design proposal — no jargon, no sales pitch. - [Privacy Policy](https://psos.net.au/pages/privacy-policy.html) - [Terms of Service](https://psos.net.au/pages/terms-of-service.html)